Tuesday, February 25, 2014
Beer in India
One of my friend's friend has recommended that Old Monk Rum should be considered as Indian National Drink. Read his article and enjoy Old Monk Rum. I visited many bars and found Old Monk Rum in all type of bars like road side bars or five star bars or army canteen bars. Rich or poor, Soldier or General all drink Old Monk Rum. There is no hangover. Solan No.1 is also liked by many. I hope you may enjoy this article and certify comments received.
http://heartranjan.wordpress.
India, the emerging economy : trends and future
India with its estimated 1.23 billion population is one of the fastest growing economies in Asia. While most of the traditionally strong economies in the world suffered greatly under the global crisis, India overcame it quite easily. Today, a strong consuming class in India with disposable income has triggered the world's attention. Many international companies are looking for opportunities to establish business in India.
Global Liquor Firms are making a beeline. Many have started their own production units
Indian Beer Market
Historically, India has always been rather a whiskey and rum market. Even today, whiskey and rum account for close to 85% of the total hard liquor market. Due to increase in a new generation of consumers, growth of beer, vodka ( white spirits and ready to drink products ) and wine segments are contributed in total alcohol products. Indian market is very sensitive and price -conscious. But volumes are justifying the lower prices. To benefit from the strength of the Indian market , one must understand
1.0 350 million middle class population with disposable income and 45 million house holds are consuming middle class segment
2.0 45% of the population is less than 30 years old.
3.0 150 million consume beer and alcohlic beverages
India is divided in to four regions. Climatic charachetristics and proximity to the sea makes the climate bof the western / southern region more humid with temperatures around + 30 degree centigrade. These region account for 75% of beer consumption.
Western region ; 35%
Southern region : 40%
Northern region : 15%
Eastern region : 10%
Strong lager beer market 75 - 80%
Light lager beer market 15 - 20%
Imported beers 5 - 10%
The most promising markets for imported beers are rich ares like Delhi, Mumbai, Bangalore, Kolkatta, Chennai, Goa etc. The international brands Carlsberg, Heineken, and Budweiser are produced in India.
The demographic aspects in India are constantly changing in favour of beer consumption. Today , wine and beer are seen as life style beveragres by India's elite. Every restaurant that opens today has a beer / wine list. Alcohol is no longer tabooed in Indian culture, mostly due to globalisation. The percentage of Indian women as potential customers for the beer and wine segment has also been growing, possibly related to the fact that more Indian women are entering the professional areana as working class.
But still overall per capita consumption leaves room for improvement.
Beer sales in India are growing by 25% per annum. The market has just doubled in last four years. Craft beer segment is supposed to grow much faster as the younger generation understands craft brewing and is looking for a greater variety in the beer segment.. Approximately 100 micro breweries / pubs in India are operational.. India has 29 states and every state has its own excise and taxation structure. States like Uttar Padesh, Punjab, Tamil Nadu etc are controlled by government officers and politicians due to their personal interest. In the commercial sector the competition is very strong. Micro brewery with lower capacity and an annual production up to 50,000 hl maximum in each state is the need of the hour. This shall create brew master controlled breweries with their unique taste. For example at Rockman's beer island beer is brewed in accordance with German Purity Law.
According to Heineken, international premium beer brands constitute 7% of total beer or 126 million hl in 2009. That is if you add up the beer volume these brands sell out side their country of origin. Heineken minus the Netherlands, Corona minus Mexico, Budweiser minus the US etc.This goes to show that building a global beer brand is more like a "3 c" thing. It's complicated, cumbersome and costly. Especially if you do it from scratch as SAB Miller has done with Italion Peroni brand. Anheuser Busch thought that they could conquer the World Roman Style : one battle at a time. Their succes was mixed and in the end they failed. This all shall help the local brewers in India to experiment beer with herbs and sell unfiltered pasteurized beer with sediments.
Source - Brauwelt International
Friday, January 24, 2014
Efficiency Parameters in a Brewery
This data is of a Brewery near Mumbai / Hyderabad producing around 16 Lacs Dozen to 18 Lacs Dozen in a year. Source 1994 by Jaipal Singh Datta . This data is of year 1990 to 2000 of leading breweries of India like United Breweries, Shaw Wallace, Mohan Meakin Ltd, Mount Shivalik Breweries and rounded off for information of students of Brewery in India
Consumption of Raw Materials Kg / 100 HL
Specific Gravity Malt Flakes Sugar Alpha Acids
of Wort in Fermentation of Hop / Pellets
Vats Hop Extract
1.0 10.4 Brix 1284 to 1370 133 to 136 96 to 98 47 gm of Alpha
per KL of Beer
2.0 13.6 Brix 1357 to 1385 321 to 325 282 to 292 Produced
3.0 15.0 Brix 1423 to 1437 364 to 367 380 to 382
4.0 11.1 Brix 1350 to 1363 178 to 179 98 to 100
Consumption of Hyflo Super Cell, CO2, Water, Furnace Oil KWH
Kg / 100 HL Kg / 100 HL M3/ KL Liter / KL KWh/ Kl
Punjab 15 to 16 1 to 2 65 to 67 137 to 150
Bengal 10 to 12 50 to 55 74 230
Hyderabad 15 to 23 56 to 63 58 to 61 155 to 166
Mumbai 17 to 24 14 to 20 12 to 15 75 to 85 200 to 220
If one dozen = 12 X 650ml /bottle = 7.8 liter 0.67 liter / Doz 1.56 Kwh / Doz
24gm / doz 121 liter/ doz
Consumption gm / HL
Whirl Flock Papain Biofoam Caustic Soda Bio Fine KMS Ammonia Filter Sheets
2.5 3.0 3.0 36.75 4 3 3.66 0.0189
Wastage of Packing Material in %
Brewery Bottle Carton Crown Label Beer
Mumbai 4.5 to5.5 2.66 to 4.95 3.0 to 7.0 4.0 to 8.15 5.0 to 8.8
Hyderabad 3 to 4 1 to 2 2.5 to 4 2.5 to 3.5 7 to 9
Man Power Direct Indirect Total
Permanent Employees 222 Executive 24 18 42
Contractors Staff 3 8 11
Loading and Unloading 26 Workers 159 10 169
House Keeping 19 Contractor Worker
Security 26 40 71 111
In place / Additional Misc Jonbs 40 Total 226 107 333
Total 333
Jaipal Singh Datta
Consumption of Raw Materials Kg / 100 HL
Specific Gravity Malt Flakes Sugar Alpha Acids
of Wort in Fermentation of Hop / Pellets
Vats Hop Extract
1.0 10.4 Brix 1284 to 1370 133 to 136 96 to 98 47 gm of Alpha
per KL of Beer
2.0 13.6 Brix 1357 to 1385 321 to 325 282 to 292 Produced
3.0 15.0 Brix 1423 to 1437 364 to 367 380 to 382
4.0 11.1 Brix 1350 to 1363 178 to 179 98 to 100
Consumption of Hyflo Super Cell, CO2, Water, Furnace Oil KWH
Kg / 100 HL Kg / 100 HL M3/ KL Liter / KL KWh/ Kl
Punjab 15 to 16 1 to 2 65 to 67 137 to 150
Bengal 10 to 12 50 to 55 74 230
Hyderabad 15 to 23 56 to 63 58 to 61 155 to 166
Mumbai 17 to 24 14 to 20 12 to 15 75 to 85 200 to 220
If one dozen = 12 X 650ml /bottle = 7.8 liter 0.67 liter / Doz 1.56 Kwh / Doz
24gm / doz 121 liter/ doz
Consumption gm / HL
Whirl Flock Papain Biofoam Caustic Soda Bio Fine KMS Ammonia Filter Sheets
2.5 3.0 3.0 36.75 4 3 3.66 0.0189
Wastage of Packing Material in %
Brewery Bottle Carton Crown Label Beer
Mumbai 4.5 to5.5 2.66 to 4.95 3.0 to 7.0 4.0 to 8.15 5.0 to 8.8
Hyderabad 3 to 4 1 to 2 2.5 to 4 2.5 to 3.5 7 to 9
Man Power Direct Indirect Total
Permanent Employees 222 Executive 24 18 42
Contractors Staff 3 8 11
Loading and Unloading 26 Workers 159 10 169
House Keeping 19 Contractor Worker
Security 26 40 71 111
In place / Additional Misc Jonbs 40 Total 226 107 333
Total 333
Jaipal Singh Datta
Sunday, September 16, 2012
Brewing
Recently I was going through a blog of my friend on Internet about brewing. Please read it and enjoy.Brewing with Marmelade
Tuesday, December 06, 2011
Brewing Industry
http://dattanews.blogspot.com/2011/10/beer-industry.html
Breweries In India and addresses
SAB Miller Haryana 10 Lacs HL ( 1 Million HL ) 120.8 Lacs Cases / annum
Breweries In India and addresses
Mohan Meakin Limited, Solan, Himachal Pradesh
Food Technology in India
1.0 Fruit Juices , Cereal Technology (Bakeries, Corn Flakes, Maggies, Rice Polishing etc), Bio Technology, , Maggie, Malteries, Breweries (Beer), Distilleries (Whiskey), Wine, Rum, Hotel Industry, Sugar Industries, Organic Food Industry
Global beverage litres per capita 2010- : 231 Litres
Soft Drinks Litres / capita
CSD 31
Package Water 25
Juice, nectars & still drinks 12
RTD iced tea & coffee 6
Squash & fruit powders 6
Sports & energy drinks 2
Alcoholic Beverages
Beer 28
Spirits 5
Wine 3
Other Drinks
Dairy 36
Hot Drink 75
Annual Average Growth 3 % 2010-14 ( Ready to Drink= RTD )
RTD Iced Tea 11%
Energy Drinks 10%
Still Drinks 8%
Packaged Water 6%
Sports Drinks 6%
Spirits 6%
Juice & Nectars 3%
Beer 3%
Wine 2%
CSD 2%
RTD Iced Coffee 1
The strongest beer consumption will come from South America and Asia, particularly in Brazil, China, and India.In India beer has a low per capita consumption rate of just over one Liter, but growth is accelerating due to recent trend of Indians increasingly consuming alcohol drinks. Spirits are experiencing good growth in China and and In India. Wine is growing at 2% globally annually
2.0 Beer and Alcohol Production and Sales in theWorld - Asia and India
3.0 Schools / colleges in the World
Social aspect of Beer, Wine and Whiskey , Bars
World Beer Consumption / Country and per person
2010 Global Spirits market by Sector ( Total Volume in '000 Litres ) Growth of 2.87% from 2009 World Production
Beer Production
World Beer Production 1.85 Mrd hl 29 Million Hectoliter increaes from 2009 to 2010 ( 1.6% )
Asia Pacific 10,206,903.7 51%
Australasia 72,018.2 .036%
Eastern Europe 3,154,680.2 15.89%
Latin America 2,346,202.2 11.8%
MiddleEast and Africa 271,674.8 1.3%
North America 1,835,804.5 9.25%
Western Europe 1,955,204.1 9.8%
World Total 19,842,487.7
In Asia Pacific Whiskey is 1,368,782.9 ( 13.41% ) Cognac / Brandy 630,659.2 ( 6.1% )
White Spirits 557,952.2 Absolute Vodka etc
Rum 551,987.7 Taquilla 3,543.8 Liqueurs 48,845.9 and
Other Spirits 7,015,131 ( 68% )
Brand Owner Category 2006 2010 % Growth
Bag Piper United Spirits Whiskey India 13.02 16.39 25.88
Officer's Choice Allied Blenders & Distillers Whiskey India 5.01 16.00 219.35
Johnnie Walker Diageo Whisky Scotch 14.3 14.5
Macdonald No.1 United Spirits Whisky India 8.65 14.32 65
Royal Stag 4.24 10.39 142
Original Choice 4.12 10.32 150
Old Tavern 2.55 9.08 256
Imperial Blue 2.51 6.11 143
Hayward
Signature
Director's Special Black
Blenders Pride
Maker's Mark
Jameson
Jim Beam
Director's Special
Jack Daniels
Brands of United Spirit is growing faster then many other brands . Some of the brands like Officers Choice Old Tavern, Director Special Black are growing by 250% in just 4 years from 5.01 Million of 9 litre cases to 16.00 Million of 9 litre cases . Mr Mallaya could bring the name of India on Whiskey Global Market as his brands are growing faster in competition with International Companies like Digeo, Beam Global Spirits; Pernod Ricard, Heaven Hill. New Indian Distiller who is to be watched is John Distiller. Liquor Industry people gossip that Mohan Meakin is a sleeping tiger.It still have potential. Most of the leading brewers and distillers are afraid of this tiger. Although Mohan Meakin has lost it's Beer and whiskey market and is known for it's Old Monk Rum only.
Beer sales of top 4 global players in 2010 in MHL
Americas Europe Africa Asia & Oceania Total
Anheuser Bush Inbev 269 57 28 358
SABM 73 45 43 51 212
Heineken 29 96 18 2 145
Carlsberg - 101 - 13 114
Americas Europe Africa Asia & Oceania Total
Anheuser Bush Inbev 269 57 28 358
SABM 73 45 43 51 212
Heineken 29 96 18 2 145
Carlsberg - 101 - 13 114
Total top 4 386 303 57 128 864
Total of Continen 544 541 107 653 1848
Rank in World Country Production Consumption Per Capita
production in mhl in mhl in liter
4 Russia 103 102 73
5 Germany 96 87 107
10 Spain 33 36 80
14 Netherland 24 12 74
20 Belgium 18 9 82
24 Czech Republic 17 15 144
28 France 14 18 30
Change in Beer Production 1979 to 2010
Rank Continents 1979 1990 2000 2010 2011 Change ( 1979/2010)
2010 Countries In Volume in %
Europe 440 454 469 541 548 106 24.1
5 Germany 114 120 112 95 95 -7 - 6.1
4 Russia 17 54 103 98 65 92.9
28 France 21 21 19 14 -7 -33.3
12 Ukraine 6 10 31 30.5
9 Polen 12 24 34 37.5
Americas 331 419 474 544 191 57.7
2 USA 215 238 232 227 16 7.4
3 Brazil 26 58 82 114 67 257
6 Mexico 24 39 57 80 54 225
19 Canada 22 23 19 19.5
Asia 77 185 359 632 431 559.7
1 China 5 70 220 448 489 6920
20 India 3.3 5.5 15.6 18.5
7 Japan 44 65 71 59 56 19 43.2
13 Vietnam 2 2 7 27 16 800
Africa 35 58 61 107 43 122.9
12 South Africa 7 22 24 29 20 285.7
Oceania 23 24 21 21 - 2 - 8.7
Total 909 1140 1384 1845 1925 789 86.8
Source Barth Hansmaennel Report Brewing and Beverage Industries 5/2011 p46
Total of Continen 544 541 107 653 1848
Rank in World Country Production Consumption Per Capita
production in mhl in mhl in liter
4 Russia 103 102 73
5 Germany 96 87 107
10 Spain 33 36 80
14 Netherland 24 12 74
20 Belgium 18 9 82
24 Czech Republic 17 15 144
28 France 14 18 30
Change in Beer Production 1979 to 2010
Rank Continents 1979 1990 2000 2010 2011 Change ( 1979/2010)
2010 Countries In Volume in %
Europe 440 454 469 541 548 106 24.1
5 Germany 114 120 112 95 95 -7 - 6.1
4 Russia 17 54 103 98 65 92.9
28 France 21 21 19 14 -7 -33.3
12 Ukraine 6 10 31 30.5
9 Polen 12 24 34 37.5
Americas 331 419 474 544 191 57.7
2 USA 215 238 232 227 16 7.4
3 Brazil 26 58 82 114 67 257
6 Mexico 24 39 57 80 54 225
19 Canada 22 23 19 19.5
Asia 77 185 359 632 431 559.7
1 China 5 70 220 448 489 6920
20 India 3.3 5.5 15.6 18.5
7 Japan 44 65 71 59 56 19 43.2
13 Vietnam 2 2 7 27 16 800
Africa 35 58 61 107 43 122.9
12 South Africa 7 22 24 29 20 285.7
Oceania 23 24 21 21 - 2 - 8.7
Total 909 1140 1384 1845 1925 789 86.8
Source Barth Hansmaennel Report Brewing and Beverage Industries 5/2011 p46
In Europe it decreased by 2.1% 541.7 Million Hecto Liter, { Russia - 5.1%, Germany - 2.4% , )
In North America by - 0.3% Brau Industrie October 2011 page 20
South America +1.6 % 198.8 Million Hecto Liter
Asia + 3.4 % by 632 Million Hecto Liter ( 6320 Lac HL or 63.20 Crore HL = 74576 Lacs Cases)
1.0 Lacs HL means Appx 12.82 Lacs Cases ( 650ml Bottle X 12 No of Bottles / Case )
in 2011 India consumed 18.5 million Hectoliter i.e 2400 lacs Cases or 185 Lacs HL i.e around 10% Growth per year.
in 2011 India consumed 18.5 million Hectoliter i.e 2400 lacs Cases or 185 Lacs HL i.e around 10% Growth per year.
All India consumption in the year 2010 is 17 Million HectolIter and strong beer market is 80%
170 Lacs HL means 2176 Lacs Cases of 12X 650 ml Beer bottles packed
Capacity of the Indian brewing Industry year ending 2011 March is just under 270 Lacs Case or 27 Million HL = 3456 Lacs Cases per annum
170 Lacs HL means 2176 Lacs Cases of 12X 650 ml Beer bottles packed
Capacity of the Indian brewing Industry year ending 2011 March is just under 270 Lacs Case or 27 Million HL = 3456 Lacs Cases per annum
SAB Miller Haryana 10 Lacs HL ( 1 Million HL ) 120.8 Lacs Cases / annum
All India market is 5.7 Million Hecto Liter 57 Lacs Around 600 Lacs Cases / annum in India
SAB Miller Hyderabad produces 1.5 Million Hecto Liter i.e 180 Lacs cases / annum
Mohan Meakin Chennai produces 50 Lacs Case / annum
Mohan Meakin Mohan Nagar 25 Lacs Cases / annum
USA 227.8 Million Hecto Liter
Brazil 114 Million Hecto Liter
Russia 102.9 Million Hecto Liter
Germany 95.7 Million HectoLiter
Half of the World Beer market is taken care by these countries
Indian Beer Market is growing 12 % and estimated to grow to 50 Million Hecto Liter by 2018-19( 500 Lacs HL = 6000 Lacs Cases / annum ) Ambrosia Juy 2011 page 8 and 22
Many states have given licenses suitable to each 2-3 districts in India . As in Europe Beer shall compete with Coca Cola and Pepsi . Alraedy many states inINda have allowed beer bottles to be Sold in Kirana Shops or tea stall like Coke.
Efficiency Parameters
Sab Miller could reduce water consumption from 2007-08 10.01 HL /HL to 3.68 in 2010
Power Consumption from 14.29 KWH / HL in 2008-09 to 11.37% in 2010 i.e 1KWH / Dozen
Major Players in the World Market are
1.0 Anheuser Bush Inbev 358.7 Million Hecto Liter
2.0 SAB Miller 172.3 Million Hecto Liter ( In India it is 30-35 % of Indian Market Share )
3.0 Heineken 145.9 Million Hecto Liter
4.0 Carlsberg 114 Million Hecto Liter ( In India it is Paonta sahib, Alwar, Aurangabad, Kolkatta, Hyderabad ) 6 % Share of Indian Market ), ( In premium segment market share 30% and Super Premium 75 % as per Ambrosia page 2 September Issue )
5.0 China Resource Brewery Ltd 93.3 Million Hecto Liter
Corporate Responsibility
1.0 Help to Physically and mentally challenged Children
2.0 Medical help to poor families by starting hospitals
3.0 Reducing water consumption / electrical consumption by adopting new technologies
4.0 Utilizing Industrial wastes for energy or any suitable reasons
5.0 Publicity and other benefits to create awarness for the masses for AIDS etc
Pricing
Beer Sale in Germany Europe per 10 liters in % and Price
Pils Wheat Beer
More then > 14 Euro 5% 35% 100 Rs / Liter
11 to 14 Euro 19% 24% 70 to 100 Rs / Liter
7 to 11 Euro 51% 21% 50 tp 70 Rs / Liter
Under 7 Euro 25% 20% 50 Rs / Liter
Carlsberg Elephant Rs 100-125 for a 650 Ml bottles . Available in 330 ml, 500 ml, 650 ml
USA Market 330ml, 355ml, etc
Heineken 170 150/ 90 150 150
King Fisher 95 50 75 65 58
King Fisher Ultra 125 75 100 115
Haywards 5000 95 50 78 70 75
Miller High Life is targeted at young professional above legal drinking age in metros, who embody the brand's philosophy of " Work Hard , Party Hard" Rs 80 per pint
October Fest is being launche now all over the World with beer available at reasonably lower rates .
Teaching in India
While we think about Food Industries we must think of
1.0 Water Requirement per unit
2.0 Energy requirement per unit
3.0 Pollution criteria
Received some information by Face book about consumption of beer. Magazine Stern-de
The Tulleeho Wine Academy Advanced Certificate course in Wine andSpirits by ITC hotels
Corporate Responsibility
1.0 Help to Physically and mentally challenged Children
2.0 Medical help to poor families by starting hospitals
3.0 Reducing water consumption / electrical consumption by adopting new technologies
4.0 Utilizing Industrial wastes for energy or any suitable reasons
5.0 Publicity and other benefits to create awarness for the masses for AIDS etc
Pricing
Beer Sale in Germany Europe per 10 liters in % and Price
Pils Wheat Beer
More then > 14 Euro 5% 35% 100 Rs / Liter
11 to 14 Euro 19% 24% 70 to 100 Rs / Liter
7 to 11 Euro 51% 21% 50 tp 70 Rs / Liter
Under 7 Euro 25% 20% 50 Rs / Liter
Carlsberg Elephant Rs 100-125 for a 650 Ml bottles . Available in 330 ml, 500 ml, 650 ml
USA Market 330ml, 355ml, etc
Beer Brand Mumbai Goa Bangalore Delhi Kolkatta
Carlsberg 125 50 100 95 85-125Heineken 170 150/ 90 150 150
King Fisher 95 50 75 65 58
King Fisher Ultra 125 75 100 115
Haywards 5000 95 50 78 70 75
Miller High Life is targeted at young professional above legal drinking age in metros, who embody the brand's philosophy of " Work Hard , Party Hard" Rs 80 per pint
October Fest is being launche now all over the World with beer available at reasonably lower rates .
Teaching in India
While we think about Food Industries we must think of
1.0 Water Requirement per unit
2.0 Energy requirement per unit
3.0 Pollution criteria
Received some information by Face book about consumption of beer. Magazine Stern-de
The Tulleeho Wine Academy Advanced Certificate course in Wine andSpirits by ITC hotels
Tuesday, August 21, 2007
Jaipal Singh Datta teaches
1.0 Malting
1.1 Barley quality
1.2 Barley Storage
1.3 Barley Cleaning and Sorting
1.4 Steeping
1.5 Germination
1.6 Kilning
1.7 Malt quality
1.8 Malt storage
2.0 Brewing
2.1 Malt Storage and Milling
2.2 water, Mashing, Lautering, Wort Boiling
2.3 Wort Cooling and Aeration
3.0 Yeast and Fermentation
3.1 Yeast and Yeast Storage
3.2 Fermentation
3.3 Storage
3.4 Filteration
4.0 Washing Machine
5.0 Filling Machine
6.0 Pasteurization
7.0 Labeling
8.0 Packer
9.0 Conveyors
10.0 Pumps
11.0 Design of Process vessels
12.0 Capacity calculation for the Brewery
1.0 Malting
1.1 Barley quality
1.2 Barley Storage
1.3 Barley Cleaning and Sorting
1.4 Steeping
1.5 Germination
1.6 Kilning
1.7 Malt quality
1.8 Malt storage
2.0 Brewing
2.1 Malt Storage and Milling
2.2 water, Mashing, Lautering, Wort Boiling
2.3 Wort Cooling and Aeration
3.0 Yeast and Fermentation
3.1 Yeast and Yeast Storage
3.2 Fermentation
3.3 Storage
3.4 Filteration
4.0 Washing Machine
5.0 Filling Machine
6.0 Pasteurization
7.0 Labeling
8.0 Packer
9.0 Conveyors
10.0 Pumps
11.0 Design of Process vessels
12.0 Capacity calculation for the Brewery
Subscribe to Posts [Atom]
