Tuesday, February 25, 2014

 

Beer in India

Solan Gold is considered best Single Malt whiskey in India 
One of my friend's friend has recommended that Old Monk Rum should be considered as Indian National Drink. Read his article and enjoy Old Monk Rum.  I visited many bars and found Old Monk Rum in all type of bars like road side bars or five star bars or army canteen bars. Rich or poor, Soldier or General all drink Old Monk Rum. There is no hangover. Solan No.1 is also liked by many. I hope you may enjoy this article and certify comments received.
http://heartranjan.wordpress.com/2012/08/17/make-old-monk-the-Inational-drink/



India, the emerging economy : trends and future 
India with its estimated 1.23 billion population is one of the fastest growing economies in Asia. While most of the traditionally strong economies in the world suffered greatly under the global crisis, India overcame it quite easily. Today, a strong consuming class in India with disposable income has triggered the world's attention. Many international companies are looking for opportunities to establish business in India.

Global Liquor Firms are making a beeline. Many have started their own production units


Indian Beer Market 
Solan No.1 whiskey known earlier as Scotch of east is liked by many whiskey connesiurs 

Historically, India has always been rather a whiskey and rum market. Even today, whiskey and rum account for close to 85% of the total hard liquor market. Due to increase in a new generation of consumers, growth of beer, vodka ( white spirits and ready to drink products ) and wine segments are contributed in total alcohol products. Indian market is very sensitive and price -conscious. But volumes are justifying the lower prices. To benefit from the strength of the Indian market , one must understand
1.0  350 million middle class population with disposable income and 45 million house holds are consuming middle class segment
2.0  45% of the population is less than 30 years old.
3.0  150 million consume beer and alcohlic beverages

India is divided in to four regions. Climatic charachetristics and proximity to the sea makes the climate bof the western / southern region more humid with temperatures around + 30 degree centigrade. These region account for 75% of beer consumption.
Western region ;   35%
Southern region   : 40%
Northern region : 15%
Eastern region : 10%

Strong lager beer market 75 -  80%
Light lager beer market  15 - 20%
Imported beers  5 - 10%

The most promising markets for imported beers are rich ares like Delhi, Mumbai, Bangalore, Kolkatta, Chennai, Goa etc. The international brands Carlsberg, Heineken, and Budweiser are produced in India.

The demographic aspects in India are constantly changing in favour of beer consumption. Today , wine and beer are seen as life style beveragres by India's elite. Every restaurant that opens today has a beer / wine list. Alcohol is no longer tabooed in Indian culture, mostly due to globalisation. The percentage of Indian women as potential customers for the beer and wine segment has also been growing, possibly related to the fact that more Indian women are entering the professional areana as working class.
But still overall per capita consumption leaves room for improvement.

Beer sales in India are growing by 25% per annum. The market has just doubled in last four years. Craft beer segment is supposed to grow much faster as the younger generation understands craft brewing and is looking for a greater variety in the beer segment.. Approximately 100 micro breweries / pubs in India are operational.. India has 29 states and every state has its own excise and taxation structure. States like Uttar Padesh, Punjab, Tamil Nadu etc are controlled by government officers and politicians due to their personal interest. In the commercial sector the competition is very strong. Micro brewery with lower capacity and an annual production up to 50,000 hl maximum in each state is the need of the hour. This shall create brew master controlled breweries with their unique taste. For example at Rockman's beer island beer is brewed in accordance with German Purity Law.

According to Heineken, international premium beer brands constitute 7% of total beer or 126 million hl in 2009. That is if you add up the beer volume these brands sell out side their country of origin. Heineken minus the Netherlands, Corona minus Mexico, Budweiser minus the US etc.This goes to show that building a global beer brand is more like a "3 c" thing. It's complicated, cumbersome and costly. Especially if you do it from scratch as SAB Miller has done with Italion Peroni brand. Anheuser Busch thought that they could conquer the World Roman Style : one battle at a time. Their succes was mixed and in the end they failed. This all shall help the local brewers in India to experiment beer with herbs and sell unfiltered pasteurized beer with sediments.



Source - Brauwelt International




Friday, January 24, 2014

 

Efficiency Parameters in a Brewery

This data is of a Brewery near Mumbai / Hyderabad producing around 16 Lacs Dozen to 18 Lacs Dozen in a year. Source 1994 by Jaipal Singh Datta . This data is of year 1990 to 2000 of leading breweries of India like United Breweries, Shaw Wallace, Mohan Meakin Ltd, Mount Shivalik Breweries and rounded off for information of students of Brewery in India

                                     Consumption of Raw Materials           Kg  / 100 HL 
Specific Gravity                         Malt                          Flakes                       Sugar           Alpha Acids
of Wort in Fermentation                                                                                                  of Hop / Pellets
Vats                                                                                                                                 Hop Extract
1.0      10.4  Brix                      1284 to 1370              133 to 136             96  to 98        47 gm of Alpha
                                                                                                                                       per KL of Beer
2.0      13.6 Brix                       1357 to 1385              321 to 325            282 to 292        Produced

3.0      15.0 Brix                       1423 to 1437              364 to 367           380 to 382

4.0       11.1 Brix                     1350 to 1363               178 to 179           98 to 100

Consumption of         Hyflo Super Cell,        CO2,             Water,          Furnace Oil       KWH
                                     Kg / 100 HL        Kg / 100 HL    M3/ KL          Liter / KL       KWh/ Kl
Punjab                            15 to 16               1 to 2                                     65 to 67      137 to 150
Bengal                            10 to 12               50 to 55                                  74                   230
 Hyderabad                    15 to 23              56 to 63                                  58 to 61       155 to 166                              
 Mumbai                        17 to 24              14 to 20          12 to 15          75 to 85       200 to 220
     If one dozen =  12 X 650ml /bottle  = 7.8 liter                                 0.67 liter / Doz    1.56 Kwh / Doz
                                                                  24gm / doz     121 liter/ doz
Consumption gm / HL
Whirl Flock    Papain    Biofoam     Caustic Soda   Bio Fine    KMS     Ammonia    Filter Sheets
   2.5               3.0          3.0             36.75             4                 3            3.66           0.0189


Wastage of Packing Material in %
Brewery           Bottle            Carton            Crown           Label                     Beer
  Mumbai       4.5 to5.5      2.66 to  4.95    3.0 to 7.0       4.0 to 8.15         5.0 to 8.8
Hyderabad      3 to 4            1 to 2             2.5 to 4              2.5 to 3.5       7 to 9

Man Power                                                                           Direct     Indirect      Total
Permanent Employees                        222            Executive        24       18            42
Contractors                                                           Staff               3         8             11
Loading and Unloading                       26           Workers          159     10            169
House Keeping                                  19         Contractor Worker
Security                                              26                                      40    71           111
In place / Additional Misc Jonbs         40            Total               226     107          333
            Total                                   333

Jaipal Singh Datta 


Sunday, September 16, 2012

 

Brewing




Recently I was going through a blog of my friend on Internet about brewing. Please read it and enjoy.Brewing with Marmelade

Tuesday, December 06, 2011

 

Brewing Industry

http://dattanews.blogspot.com/2011/10/beer-industry.html

Breweries In India and addresses



Mohan Meakin Limited,  Solan, Himachal Pradesh 

Food Technology  in India

1.0   Fruit Juices , Cereal Technology (Bakeries, Corn Flakes, Maggies, Rice Polishing etc), Bio Technology, , Maggie, Malteries, Breweries (Beer), Distilleries (Whiskey), Wine, Rum, Hotel Industry, Sugar Industries, Organic Food Industry


Global beverage litres per capita 2010- : 231 Litres
Soft Drinks                     Litres / capita
CSD                                   31
Package Water                25
Juice, nectars & still drinks    12
RTD iced tea & coffee             6
Squash & fruit powders         6
Sports & energy drinks          2
Alcoholic Beverages 
Beer                                       28
Spirits                                     5
Wine                                       3
 Other Drinks
Dairy                                   36
Hot Drink                            75 

Annual Average Growth 3 % 2010-14 ( Ready to Drink= RTD )
RTD Iced Tea                          11%
Energy Drinks                          10%
Still Drinks                                8%
Packaged Water                     6%
Sports Drinks                         6%
Spirits                                      6%
Juice & Nectars                       3%
Beer                                         3%
Wine                                       2%
CSD                                         2%
RTD Iced Coffee                   1 
The strongest beer consumption will come from South America and Asia, particularly in Brazil, China, and India.In India beer has a low per capita consumption rate of just over one Liter, but growth is accelerating due to recent trend of Indians increasingly consuming alcohol drinks. Spirits are experiencing good growth in China and and In India. Wine is growing at 2% globally annually          






2.0   Beer and Alcohol Production and Sales in theWorld - Asia and India 

3.0   Schools / colleges in the World

Social aspect of Beer, Wine and Whiskey , Bars 

  World Beer Consumption / Country and per person

 2010 Global Spirits market by Sector ( Total Volume in '000 Litres ) Growth of 2.87% from 2009 World Production
                         
Asia Pacific           10,206,903.7                              51%
Australasia             72,018.2                                    .036%
Eastern Europe       3,154,680.2                               15.89%
Latin America          2,346,202.2                              11.8%
MiddleEast and Africa 271,674.8                            1.3%
North America              1,835,804.5                         9.25%
Western Europe             1,955,204.1                        9.8%
World Total                  19,842,487.7
In Asia Pacific    Whiskey is 1,368,782.9    ( 13.41%  ) Cognac / Brandy      630,659.2    ( 6.1% )   
White Spirits        557,952.2  Absolute Vodka etc
Rum  551,987.7        Taquilla         3,543.8                 Liqueurs        48,845.9      and 
Other Spirits    7,015,131   ( 68% )  

   Brand                Owner                                 Category             2006         2010          % Growth 
Bag Piper          United Spirits                          Whiskey India     13.02        16.39           25.88
 Officer's Choice   Allied Blenders & Distillers   Whiskey India     5.01   16.00         219.35  
 Johnnie Walker   Diageo                                  Whisky Scotch    14.3          14.5 
 Macdonald No.1    United Spirits                     Whisky India      8.65           14.32         65
 Royal Stag                                                                                 4.24            10.39        142
 Original Choice                                                                           4.12           10.32        150
 Old Tavern                                                                                 2.55            9.08         256
 Imperial Blue                                                                                2.51           6.11        143
 Hayward 
 Signature 
 Director's Special Black 
 Blenders Pride 
 Maker's Mark 
 Jameson 
 Jim Beam 
 Director's Special 
 Jack Daniels              
Brands of United Spirit is growing faster then many other brands . Some of the brands like Officers Choice Old Tavern, Director Special Black are growing by 250%  in just 4 years from 5.01 Million of 9 litre cases to 16.00 Million of 9 litre cases . Mr Mallaya could bring the name of India on Whiskey Global Market as his brands are growing faster in competition with International Companies like Digeo, Beam Global Spirits; Pernod Ricard, Heaven Hill. New Indian Distiller who is to be watched is John Distiller. Liquor Industry people gossip that Mohan Meakin is a sleeping tiger.It still have potential. Most of the leading brewers and distillers are afraid of this tiger. Although Mohan Meakin has lost it's Beer and whiskey market and is known for it's Old Monk Rum only. 


Beer Production 
Beer sales of top 4 global players in 2010 in MHL
                                             Americas         Europe   Africa     Asia & Oceania       Total
Anheuser Bush Inbev               269               57                                28                             358
SABM                                     73                 45              43              51                              212
Heineken                                 29                96                18             2                               145
Carlsberg                                  -                  101               -              13                              114
Total top 4                            386                   303            57            128                            864
Total of Continen                    544                  541             107         653                         1848   

Rank in World        Country        Production        Consumption        Per Capita
production                                       in mhl                   in mhl                      in liter         
4                              Russia              103                        102                          73
5                            Germany            96                           87                           107
10                          Spain                  33                          36                            80
14                         Netherland         24                           12                            74
20                         Belgium             18                             9                             82
24                       Czech  Republic  17                            15                          144
28                     France                  14                            18                           30
Change in Beer Production 1979 to 2010
Rank         Continents       1979    1990      2000    2010     2011    Change ( 1979/2010)
2010             Countries                                                                       In Volume           in %
                     Europe             440       454       469        541    548       106                 24.1
5                   Germany         114        120          112        95      95        -7                 - 6.1
4                   Russia                            17            54        103     98        65                 92.9
28                 France              21         21            19          14                   -7                 -33.3
12                Ukraine                          6              10         31      30.5       
9                   Polen                             12           24         34       37.5
                    Americas         331       419       474         544                     191                57.7
2                  USA                   215       238       232       227                     16                7.4
3                  Brazil                    26       58            82        114                    67               257
6                  Mexico               24        39            57         80                       54             225
19                Canada                           22          23           19         19.5
                    Asia                   77        185         359      632                         431       559.7
1                 China                  5           70          220        448       489                      6920
20               India                               3.3          5.5         15.6        18.5
7                  Japan               44           65           71         59          56               19          43.2
13                Vietnam          2              2             7             27          16                            800
                   Africa                35         58           61        107           43                    122.9
12          South Africa            7           22           24          29            20                     285.7
                   Oceania              23        24           21        21                 - 2                   - 8.7
Total                                    909     1140        1384      1845       1925       789                86.8
Source   Barth Hansmaennel Report Brewing and Beverage Industries 5/2011 p46
World Beer Production   1.85 Mrd hl 29 Million Hectoliter increaes from 2009 to 2010 ( 1.6% )
In Europe it decreased by 2.1% 541.7 Million Hecto Liter, { Russia - 5.1%, Germany - 2.4% , )
In North America  by -  0.3%  Brau Industrie October 2011 page 20
South America +1.6 % 198.8 Million Hecto Liter
Asia    +  3.4 % by 632 Million Hecto Liter ( 6320 Lac HL or 63.20 Crore HL  = 74576 Lacs Cases)
1.0 Lacs HL means Appx 12.82 Lacs Cases  ( 650ml Bottle X 12 No of Bottles / Case )
in 2011 India consumed 18.5 million Hectoliter i.e 2400 lacs Cases or 185 Lacs HL i.e around 10% Growth per year.
All India consumption in the year 2010 is 17 Million HectolIter  and strong beer market is 80%
170 Lacs HL means 2176 Lacs Cases of 12X  650 ml Beer bottles packed
Capacity of the Indian brewing Industry year ending 2011 March is just under 270 Lacs Case or 27 Million HL = 3456 Lacs Cases per annum 

SAB Miller Haryana     10 Lacs HL ( 1 Million HL ) 120.8 Lacs Cases / annum 
All India market is   5.7 Million Hecto Liter 57 Lacs Around 600 Lacs Cases / annum in India 

SAB Miller Hyderabad produces 1.5 Million Hecto Liter i.e 180 Lacs cases / annum 
Mohan Meakin Chennai produces  50 Lacs Case / annum
Mohan Meakin Mohan Nagar    25 Lacs Cases / annum

USA   227.8 Million Hecto Liter 
Brazil   114  Million Hecto Liter
Russia    102.9  Million Hecto Liter
Germany   95.7 Million HectoLiter
Half of the World Beer market is taken care by these countries

Indian Beer Market is growing 12 % and estimated to grow to 50 Million Hecto Liter by 2018-19( 500 Lacs HL = 6000 Lacs Cases / annum ) Ambrosia Juy 2011 page 8 and 22

Many states have given licenses suitable to each 2-3 districts in India . As in Europe Beer shall compete with Coca Cola and Pepsi . Alraedy many states inINda have allowed beer bottles to be Sold in Kirana Shops or tea stall like Coke.

Efficiency Parameters 
Sab Miller could reduce water consumption  from 2007-08 10.01 HL /HL to  3.68 in 2010 
Power Consumption   from  14.29 KWH / HL in 2008-09  to 11.37% in 2010 i.e 1KWH / Dozen 

Major Players in the World Market are

1.0  Anheuser Bush Inbev     358.7 Million Hecto Liter
2.0  SAB Miller    172.3 Million Hecto Liter    ( In India it is 30-35 % of Indian  Market Share )
3.0  Heineken       145.9  Million Hecto Liter 
4.0   Carlsberg      114   Million Hecto Liter  ( In India it is Paonta sahib, Alwar, Aurangabad, Kolkatta, Hyderabad ) 6 % Share of Indian Market ),  (  In premium segment market share 30% and Super Premium 75 % as per Ambrosia page 2 September Issue )
5.0   China Resource Brewery Ltd    93.3 Million Hecto Liter

Corporate Responsibility

1.0 Help to Physically and mentally challenged Children 
2.0  Medical help to poor families by starting hospitals
3.0  Reducing water consumption / electrical consumption by adopting new technologies
4.0  Utilizing Industrial wastes for energy or any suitable reasons
5.0  Publicity and other benefits to create awarness for the masses for AIDS etc 
  
Pricing  

Beer Sale in Germany Europe per 10 liters in % and Price
                                           Pils           Wheat Beer
More then > 14 Euro            5%               35%            100 Rs / Liter
11 to 14 Euro                     19%                24%            70  to 100 Rs / Liter
7 to 11 Euro                       51%                21%            50 tp 70 Rs / Liter
Under 7 Euro                     25%                20%             50 Rs / Liter


Carlsberg Elephant Rs 100-125 for a 650 Ml bottles . Available in 330 ml, 500 ml, 650 ml
USA Market 330ml, 355ml, etc
Beer Brand            Mumbai      Goa         Bangalore           Delhi        Kolkatta 
Carlsberg                125              50             100                   95            85-125
Heineken                 170                               150/ 90            150          150
King Fisher              95               50             75                      65            58
King Fisher Ultra     125             75              100                    115
Haywards 5000        95              50               78                      70           75
Miller High Life is targeted at young professional above legal drinking age in metros, who embody the brand's philosophy of " Work Hard , Party Hard" Rs 80 per pint



October Fest is being launche now all over the World with beer available at reasonably lower rates .
Teaching in India
 
While we think about Food Industries we must think of
1.0  Water Requirement per unit
2.0    Energy requirement per unit
3.0     Pollution criteria 

Received some information by Face book about consumption of beer. Magazine Stern-de

The Tulleeho Wine Academy      Advanced Certificate course in Wine andSpirits by ITC hotels


Tuesday, September 30, 2008

 
Brewery Project Report
Kindly see photos of Brewery under Construction Photo of Brewery

Tuesday, August 21, 2007

 
Jaipal Singh Datta teaches
1.0 Malting
1.1 Barley quality
1.2 Barley Storage
1.3 Barley Cleaning and Sorting
1.4 Steeping
1.5 Germination
1.6 Kilning
1.7 Malt quality
1.8 Malt storage
2.0 Brewing
2.1 Malt Storage and Milling
2.2 water, Mashing, Lautering, Wort Boiling
2.3 Wort Cooling and Aeration
3.0 Yeast and Fermentation
3.1 Yeast and Yeast Storage
3.2 Fermentation
3.3 Storage
3.4 Filteration
4.0 Washing Machine
5.0 Filling Machine
6.0 Pasteurization
7.0 Labeling
8.0 Packer
9.0 Conveyors
10.0 Pumps
11.0 Design of Process vessels
12.0 Capacity calculation for the Brewery

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